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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn
Publisher: Wiley

Mar 18, 2014 - What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn There are a lot of books about branding. She compiled that experience into Seven Brand-Building Principles that Separate the Best from the Rest. Jan 30, 2014 - For those unconvinced of branding's power, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest is like a marketing foreign-language dictionary. Aug 13, 2009 - The official launch of my book, *What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest 6 hours ago. Feb 11, 2014 - Denise just released her new book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest. Sep 10, 2013 - Illustration: Lindsey Balbierz. Her book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest was published by Jossey-Bass in January, 2014. Nov 19, 2013 - I counted 11 brands on the counter at that exact moment: Dr. Denise Lee Yohn (@deniseleeyohn) is a brand-building expert and author of What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest. Jan 28, 2014 - That's what my friend Denise Lee Yohn's What Great Brands Do, released this week from Jossey-Bass, is all about. Feb 25, 2014 - niche marketingWhat Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest. May 10, 2014 - Sessions of Note: 'What Great Brands Do: Seven Brand Building Principles That Separate The Best From The Rest' with Denise Lee Yohn. Feb 1, 2014 - Earlier this week, Denise launched her book, What Great Brands Do: The Seven Brand Building Principles that Separate the Best from the Rest. On building and positioning exceptional brands. Jan 26, 2014 - Denise is the author of the new book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass). Sep 18, 2013 - We [Procter & Gamble] try and see it for what it is, which is a tool for engaging people with fresh, creative campaignsthe era of digital marketing is over. I'm so excited for her to get her message out via this larger platform. Hauschka, Orabrush, Common Good (soap), Kohler (sink), Bongio (faucet), Philips (toothbrush), Rembrandt, Royal Velvet (toothpaste), Sonos, Neorest (toilet), I agree; I don't need to see the sink's brand name I bought, and I'm always grateful for when I can look underneath a sink or product and find its product code/serial number hidden away but there if/when I need it. It's what we do." He made this So let's celebrate the end, the death of digital marketing and let's focus on celebrating the great idea of these brands and let's leverage the platforms and technologies that allow us to engage with people like we never have before.